We tend to have a proprietary feeling over the music that has made an imprint on our lives and so it is a curious sensation to hear the songs of our childhood played in faraway places.
That being said, I salute the groceries of Iceland (Bonus, Kronar, Netto) for their impeccable taste in music. A small sampling of what we have heard across the island:
- Nick Drake: River Man
- Beach Boys: Good Vibrations
- Elton John: Benny and the Jets
- Al Green: Tired of Being Alone
- Radiohead: High and Dry
- Crowded House: Don’t Dream It’s Over
- The Beatles: A Little Help From My Friends
- Beck: Lost Cause
If that is what you are hearing… this is what you are seeing; the sweet temptations and savoury, tinned delicacies at the grocery.
I think you could make a TV show out of going grocery shopping in different countries, the packaged foods they sell, the protocols, history and, most importantly, their taste. They are as much a part of the culture as the restaurants. They are intimate, the things we take into our homes; the guilty pleasures and moments where convenience trumps preparedness. I would watch that show. Would you?
Bourdain… are you in?
I would, of course, also want to know how they choose their soundtracks. Is it the caprice of some hipster food-stocker or is this some mega-corporate, focus-group initiative ("people buy more seafood when hearing Nick Drake…")?